Editors note. We will never forget being called by Phillip Lim to ask about getting some Linus bikes for their shoot. We had no idea who they were so we just referred them to Linus. Later, this video came out and we quickly figured out that this was a big deal. Duh!

- February 2016

3.1 Phillip Lim's Fall/Winter 2011 Collection is inspired by girls on bikes. This gorgeous look-book style video captures the clothing beautifully through the motion of cycling - and not just on any bike. All of the women are riding beautiful, fashion-friendly Linus bikes. Did I mention we carry Linus Bikes? Did I mention I love this video?

Seeing bikes permiate clothing culture seems to be a sign of the times. As cars become more expensive, bikes offer a cheap alternative and when bikes like Linus mean don't have to sacrifice your favourite trousers to bicycle grease, why wait?