Sneak Preview: Earn (and win) your stripes!
Posted on 06 August 2010
We've been bouncing the idea of a custom painted Batavus for quite a while - we just needed an excuse. The World Cup was our first idea, but with only one Dutch person on staff it felt a little too partisan (plus, lets face it, the Dutch never win the World Cup). Luckily, Yvonne from the Toronto Cyclist Union approached us with a great excuse, the TCU is just about to sign up their 1000th member, so why not celebrate with a stylish bike that anyone can easily ride? We donated a bike on the spot.
Toronto has some amazing talent in its bicycle gene pool. Curbside was the first to successfully launch the concept of European city bikes in North America (a trend that is now accelerating madly in New York thanks to our distribution company), guys like Velocolour's Noah Rosen have been voted the best frame painter in North America, and then there's people like Poka's Suzzanne Carlsen, whose amazing laser-cut bicycle accessories are simply unseen this side of Portland.
The theme for the bike is clearly Dutchness. The Dutch are famous for design and we wanted a clean yet whimsical bike that was as equally deadly-serious as it is light-hearted (just like the Dutch). The beautifully laser-cut lion in the chaincase was a throwback to our original idea of making a World Cup bike for the team nicknamed the Oranje Leeuwen (the orange lions). And we really love the stripes.
Toronto has earned its own stripes as a cycling city, but lots of cyclists don't make a bike culture. The very architecture of Toronto needs to change. While New York frantically paves bike lanes and shuts down streets for cyclists, the city of Toronto still seems to struggle with whether or not a motorist is a more important citizen than a bicyclist. And this means that bicyclists of all stripes should join the Toronto Cyclists Union to create a strong lobby for simple things like bike lanes. Plus, you could win this amazing bike!
We'll keep blogging about this bike as it reaches completion, and then as it is displayed around Toronto and then given away to a lucky winner. This is just the sneak peek, so keep checking back!