Sprawled-out Los Angeles may seem a strange place for North America's first city bike company to originate, but anyone who has been to Venice Beach knows it as a tight-knit community made of bikeable distances - historically handled with beach cruisers. And, there is nothing less elegant than a grown adult on a beach cruiser.
At the time Linus started companies like Curbside had been importing Dutch bikes into North America for several years. At this time, Dutch bikes were media darlings, inspiring a groundswell of new cycling citizens who could easily see themselves riding an elegant city bike to work. However, Dutch bikes were heavy, very heavy, And, Dutch bikes had become so commoditized in Holland that the custodians of their iconic beauty had long been furloughed.
Linus recaptured the iconic Dutch beauty with gorgeous colours reminiscent of Charles and Ray Eames and old 1960's Mercedes cars. And, they made the bike lighter, much lighter! And, they were successful. Linus is now an international brand, with over 100,000 bikes on the road. There isn't a single North American city bike that doesn't owe a debt of gratitude to Linus. They showed consumers that anyone could be a cyclist, and that's what we believe too!