There is a saying about Dutch people, that they have wooden shoes, a wooden head and that they wouldn't listen. But, that's a good thing! There's a stubbornness in the Dutch mindset that operates against trends that might compromise affordability and quality. That stubbornness is probably why the Dutch build the world's most weatherproof dykes and bikes.

But, sometimes the wooden head can get in the way. Or, in this case, the wooden box! Until Urban Arrow came around in 2011, the Cargo Bike scene in Holland was dominated by companies who were reproducing the same steel frame bikes with the same wooden box. Until Urban Arrow came around, this steel and wood combination had existed since the turn of the century. In other words, Dutch cargo bikes were high quality bikes that were nonetheless begging for innovation.

Urban Arrow was started by the Smart Urban Mobility Group, an Amsterdam company that has injected some much-needed entrepreneurialism and innovation into the rather wooden-headed Dutch bicycle market. Urban Arrow is committed to reproducing legendary Dutch quality but doing so with lighter, stronger and more modern materials.

What does this mean? The Urban Arrow frame is just as strong as a steel framed cargo bike, but it is lighter, and completely rust resistant. The box is made of EPP foam, even more impact-resistant than wood, and also about 90% lighter. It's all about bettering the breed. Wooden you know it!